SEO (or Search Engine Optimization) - literally this term means search engine marketing. Remember what you see when you search through Google or Yandex any service you are interested in. Immediately after the search engine receives your text request, a lot of suggestions on the chosen topic appear in search results. Sites are constantly competing with each other, but only some of them are on the first page or at least in the TOP-10. Why is this happening?
The goal of any search engine is to provide the user with the most accurate results, which will match with what the user wanted to find. To do this, search engines have special robots that move across all sites that exist on the internet, and analyze huge amounts of data. Not all sites meet the requirements, so they remain on the "backyard" of the search results.
Important: even if you have a very attractive website, with modern design and quality content, this does not guarantee that the search robot will find it useful. If you do not see your site in TOP on inquiries related to the subject of your business, then this is a direct indication that it's time to resort to help of SEO agency.
Search engines (Google, Yandex, Yahoo and others) have a large number of site requirements. The set of rules includes both the technical requirements for the sites (for example, the correctness of the code) and the security requirements (for example, secure payments through the card), and behavioral factors (as the visitor interacts with the site, how much time on it he spends, what actions does).
The fulfillment of these requirements is the painstaking work of a SEO-specialist, which, as a rule, takes about 2-3 months. But it brings tangible results: the site rises in search results, it occupies a prominent place in the TOP-10, the number of visitors on the site is steadily growing, and, accordingly, you get more customers. Usually the first results of work on SEO become visible in two weeks.